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BARCELONA: Spanish mobile operator Telefonica on Sunday launched a voice-activated assistant, called ‘Aura’, in six countries, using artificial intelligence to interact with its customers.
The announcement, on the eve of the Mobile World Congress in Barcelona, comes a year after Telefonica promised a makeover in response to U.S. tech giants like Amazon, whose interactive aide Alexa has become a big seller.
Telefonica, present in 17 markets across Europe and Latin America, is offering its assistant in Argentina, Brazil, Chile, Germany, Spain and Britain.
“A year ago we said we wanted artificial intelligence to be the basis of our clients’ relationship with us and we are delivering on our promise,” Chairman Jose Maria Alvarez-Pallete said on Sunday.
“Digitalization is the core of our business and thanks to the deep internal transformation that we have undergone in the last eight years we have become a company of smart platforms.”

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